Just in time for the alternative health revolution, a new film called Biohack Yourself will premiere at the A4M Longevity Fest in Las Vegas, NV on December 15, 2024. The film was produced by Lolli Brands Entertainment's TereZa Hakobyan-Lolli and husband Anthony Lolli, the former owner of Rapid Realty. The couple have become forces in the wellness space after sharing their Anthony's weight loss and their collective physical transformations in a series of documentaries available on Amazon.
Biohack Yourself features interviews with some of the biggest names in the biohacking space including Dave Asprey, Robert F. Kenney Jr., Dr. Daniel Amen, Dr. Steven Gundry, Dr. Mindy Pelz, Bruce Lipton, Leila Centner, Jim Kwik, and more. "We want to celebrate the people that changed the trajectory of our health. These people are the new rockstars," explains TereZa.
The film is a family affair with the Lolli's two children also appearing on screen speaking to the youngest generation. The film will be equal parts "documentary, podcast, and masterclass," says Anthony. "You'll want to take notes." Indeed, more than 25 different biohacking modalities will be introduced in the film serving both as a primer and tool to demystify available treatments and technologies.
"Change is in the air." - Anthony Lolli
A frequent network news guest, Lolli always had a knack for promotion. He has organized a glitzy black-tie premiere for Biohack Yourself that will be attended by the whos who of longevity. He'll also be celebrating "Biohack Yourself Plus" a news network featuring curated, peer-reviewed stories.
With the election of Donald Trump and the subsequent appointment of Robert F. Kennedy Jr, Anthony believes this movement is getting ready to go mainstream. "Change is in the air and we need to protect and celebrate the people who have been on the bleeding edge of this change," says Anthony.
The film takes viewers on the wellness part of their health journey, but there was another transformation that came before. Lolli is known for the Amazon documentary transforming his 125-lb weight loss journey named From Fat Lolli to 6-Pack Lolli. It debuted during the pandemic and inspired an audience stuck at home, often struggling with health and weight issues.
"In the beginning, we were targeting these high-earners who had everything except their health. But it developed a larger, cult-like following. It really resonated. There were watch parties and people who tried to start my program at home with bands and gallon jugs," says Anthony.
Another unexpected side effect of that original documentary was the number of men who told Lolli he had saved their lives. "Twelve different suicidal men and reached out to me to tell me that I had given them hope," says Anthony. "If we can introduce just one new person to this community it will be a bid deal for me. But I think there will be much more than that. We have more than 130 people with more than 6 million followers ready to promote this film.
"Twelve different suicidal men and reached out to me to
tell me that I had given them hope." - Anthony Lolli.
So how did Anthony make the jump from real estate to production? "He was always executive producing productions even when he was in the real estate business. He's always been drawn to this," explains TereZa, who was the impetus for taking the path to heath. "When he discovered the power of transformation of [biohacking] this idea struck him. He was no longer chasing weight loss, he was chasing the final vision of transformation."
Check out Biohack Yourself releasing December 15 on Amazon.
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